Marshall Retail Group (MRG) is America’s leading specialty retailer in the airport and casino- resort marketplace. For 65 years, MRG has provided clients with a collection of attractive, successful brands in more than 300 standalone stores, with over half operating inside 46 airports nationwide.
Generally, I was approached with a creative brief outlining the personality and merchandise to be carried in the store. With the exception of “District Market” and “New York Minute,” all store names were also created by myself, collaborating with Creative Nation copy. For “District Market,” I refined the details of an already supplied art file and provided bad concepts.